Navigating the Rise of Rudeness in a Connected World

Understanding the Sociological Impacts of Globalization and Technology on Behavior

In an increasingly globalized and interconnected world, where information travels at unprecedented speeds, we are faced with a paradoxical phenomenon: the rise of rudeness. This contradiction prompts deep reflection and requires a sociological lens to understand its roots.

  1. The Influence of Social Media

With the rise of social media, individuals often find themselves in virtual environments without clear regulation of behavioral norms. These platforms, favoring speed and spontaneity of communication, can encourage impulsive behaviors. Furthermore, the anonymity offered by these environments can diminish individual responsibility, leading to rude behavior.

  1. Social Fragmentation

Contemporary society is characterized by growing fragmentation. Traditional communities, where norms and values were passed down through generations, are in decline. In these fragmented contexts, people can feel disoriented and lose the sense of courtesy and mutual respect.

  1. The Culture of Instantaneity

We live in an era where everything is immediate: information, gratification, communication. This culture of instantaneity can lead to a decrease in patience, making people less tolerant and, consequently, more prone to rudeness.

  1. The Crisis of Traditional Values

Rudeness can also be seen as a reaction to the crisis of traditional values. As old norms are questioned, there can arise a sense of emptiness, where people are no longer sure what is considered acceptable or not.


Rudeness is not an isolated phenomenon but rather a symptom of ongoing social transformations. To address this challenge, it is essential to promote a new culture of respect and mutual understanding, recognizing the importance of human relationships in every context. Only through collective commitment can we build a more polite and cohesive society.

By Marco Mattiuzzi

A multifaceted artist, former teacher and communicator, he has dedicated years to art and communication. He taught classical guitar, exhibited photos and wrote in magazines. In the book sector, he promoted photography and art through HF Distribuzione, a company specialized in mail-order sales. He currently owns CYBERSPAZIO WEB & STREAMING HOSTING. In 2018, he created the Facebook group "Art Pills" with over 65,000 members and manages CYBERSPAZIO WEB RADIO dedicated to classical music. He collaborates with several cultural organizations in Vercelli, including Amici dei Musei and Artes Liberales.
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